I cut my teeth in Chicago, writing for Fortune 500s and boutiques alike. After six years in the industry—and a brief side-step into public relations—I found my niche in strategy.
I’ve always been driven by the opportunity to challenge the expected. As a writer, that meant finding compelling stories in ordinary places. As a publicist, that meant digging into audience data to reach the right people—in the right place. As a strategist, I get to bring those worlds together: I take a data-backed idea and weave it into a narrative that fills the brand gaps, excites the right audiences, and ensures future growth.
Outside of work, I'm an activity-seeking, recipe-altering runner who can be found sweating on a trail somewhere or trying a newly discovered taco joint.
Get to know me—and take a look at my work—today.
I'm a writer-turned-strategist with a knack for storytelling.
"The essence of profound insight is simplicity."
– JIM COLLINS, GOOD TO GREAT