From Fortune 500s to businesses
trying to break through

Below is some of my work— if you like what you see, give me a shout.

I can get brands seen today (think: social campaigns, digital content, SEO-optimized blogs, PR—even Google Adwords), and for the next three years (think: strategic comms plans grounded in data).

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Digital/SEO Content

Caesarstone USA | Interior Collective Blog

 

From making small spaces feel larger to using bright and bold colors, each post I wrote for The Interior Collective reveals tips and tricks of interior design. I also assisted in securing designers and influencers to write guest posts.

(Note: click images in reel to read full piece)

 

Content Marketing

Research | Print Copy | Digital Copy

 

I created numerous articles, infographics, and more that established brands as thought leaders in their industry. Each taps into a specific need of the target audience audience and positions the brand as an expert. Among the brands are five Fortune 500 companies. 

(Note: click images in reel to read full piece)

 

 
Public Relations

Press Releases, Media Coverage + Case Studies

To promote new product launches and additions, I wrote and distributed press releases for interior design clients, securing monthly coverage in trade and national publications. 

Following the launch, I contacted designers and developers to write (and later pitch) case studies on how the product was being used. Each case study highlights the design firm in conjunction with Lamin-Art products to provide a full project feature.

 
White Papers

Lamin-Art Autism Design White Paper

 

"Impact of Interior Design on Autistic Adults and Children," brings together numerous experts in multi-sensory disorders and interior design, discusses the importance of Autism Design, and reveals design goals and guidelines to successfully achieve a soothing and stimulating environment that enables autistic individuals. The paper positioned the client as a thought leader and was published in two well-known industry publications.

 
Lead Generation

Cleary Gull Pilot Program

 

A 12-month lead generation campaign that offers targeted content to commercial pilots: unique content, Hubspot, inbound marketing, paid search banner ads.

 

I collaborated with the VP of Strategy in creating the strategy and copy for ads, promoted content, landing pages and emails. I also managed the project independently for three months.

 
&
Google AdWords

Planning, Execution + Optimization

 

After uncovering opportunity to enhance the use of organic and paid search for numerous clients, I developed, executed and optimized 16+ Google Adwords campaigns that each averaged more than 250% overall improvement. This included becoming Adwords certified, developing a specialized plan for each client, educating the client on the value of investing in the platform, executing the set up, closely monitoring campaigns, and optimizing for maximum ROI. 

Brand Strategy

 Research, Planning + Brand Architecture

 

In order to pinpoint each organization's challenges and market opportunities—as well as develop a strategic communications plan to ensure future success—I lead in-depth research (focus groups, competitive SWOT analysis, e-surveys, stakeholder interviews, psychographic  analysis, etc.) to distill insights and build a case for my strategic recommendations.

Each report included:

  • Internal Bright Spots + Problem Areas

  • External Opportunities + Challenges

  • Brand Platform (purpose, position, statement, personality, offering, promise)

  • Audience Profile

  • Strategic Recommendations

  • Tactics

  • Metrics / KPIs

 
 

© 2016 by Erin Walgamuth

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Autism Design White Paper

“Impact of Interior Design on Autistic Adults and Children,” brings together numerous experts in multi-sensory disorders and interior design, discusses the importance of Autism Design, and reveals design goals and guidelines to successfully achieve a soothing and stimulating environment that enables autistic individuals. The paper positioned the client as a thought leader and was published in two well-known industry publications.

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